Welcome Email Sequence (What You Should Include)

Welcome email sequence in email marketing

The welcome email sequence refers to a series of emails you send to your new subscribers. Your email service provider delivers the sequence automatically at specific intervals you have set. A specific trigger that you set up in your service provider triggers the start of the sequence.

Watch the video: Welcome Email Sequence (What To Include In Your Welcome Email Series)

It is important to have a welcome email sequence for all your new email subscribers. The welcome sequence allows you to introduce yourself to your subscribers, tell them what you do, how you can help them, and direct them to your valuable resources.

New subscribers who have just signed up for your email list have high level of interest in your products or services. Therefore, it is important to make good use of that opportunity and make a good first impression.

The welcome sequence is easy to create and automate, has high open and click-through rates, and has good conversion rates. A welcome email sequence gives you a good opportunity to convert leads into clients.

The on-boarding process for new subscribers should be intentional and effective. You have to keep in mind the goals you have when writing your welcome email series.

Here are things to consider and keep in mind:                                          

  • Know your business goals or email marketing goals.
  • Consider where your subscriber is in the customer life cycle.
  • Do you want feedback to help you improve your services?
  • Consider how you will introduce yourself.
  • Aim at providing value.
  • Find a way to engage your subscribers.

You have to research about what your subscribers want so that you know what to offer them. Do not make assumptions. Get to understand what your subscribers are struggling with, and where they want to be. Be clear about how you will help them move from where they are currently to where they want to be.

Once you get clear on what your goals are and you know what your subscribers want, you can start writing out your emails. When writing, put into consideration what your marketing goals are, who your ideal client is, and what their specific needs are.

Have one main goal for each email and know what actions you want your subscribers to take after reading the email. Let your call to action be clear. Make sure you offer value in every email you write. Each email should have a specific purpose and should move your subscribers into the next step you want them to take. Address a specific pain point at each step of the welcome sequence.

Use your first email to deliver the free product or service you had promised, that is if you had promised one. Always make sure you deliver what you promised when someone signs up. Welcome them to your world and to your brand. In the second email, introduce yourself to your subscribers, inform them what you do, and why you do what you do. Also, let them know how you can serve them, what they can expect from you, and the next step they need to take.

In the third and fourth emails, give them valuable content, tell them more about your products or services, and show them how they will benefit from you. You can also testimonials of people who have worked with you and achieved the results they desired. In the fifth email, have a clear call to action. Tell your subscribers the action you want them to take, whether it is to book a call with you, buy your product, read your blog, etc. Have a clear link that points them towards the action you want them to take.

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Welcome email sequence in email marketing
Welcome your new subscribers

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