The use of engagement emails will help you to increase engagement rates when doing email marketing. High subscribers’ engagement is valuable when doing email marketing. It is therefore important to know how to keep your subscribers engaged.
Watch the video: Increase email subscribers engagement (Engagement emails)
Here are examples of engagement emails you should consider sending to your email subscribers:
When people join your email list, it is important to send them a welcome email. Sending the email helps you to make a good first impression. It is advisable to have a series of welcome emails, instead of just one email. A welcome email sequence helps you to introduce yourself and your brand to your subscribers and tell them what you offer. Have a clear call to action in each email.
Welcoming new subscribers helps build relationships and increases subscribers’ retention rates.
Give special offers
When you have special offers or give-aways, you make your subscribers feel special and appreciated. Giving special offers motivates people to click through in order to get special products or services.
Use your newsletters to provide value to your subscribers. People tend to be receptive when they receive emails that offer value and that are beneficial to them.
Take advantage of holidays like Christmas, New Year, Easter, etc, and seasons like summer, fall, etc, to reach out to your subscribers and make them feel special. It is important to let your subscribers know that you value them. Use such holidays to give your subscribers special gifts.
Product or service launch emails
Send targeted emails to inform your subscribers when you launch a new product or service.
Celebrate milestones with your subscribers. Examples of milestones include your subscribers’ anniversary or your brand’s anniversary.
Milestone emails help to strengthen your relationship with the subscribers, increase engagement, and increase sales.
Reach out to your subscribers on their birthdays to wish them a happy birthday and give them a birthday gift. In order to do this, you need to collect your subscribers’ birth dates and months.
Customer review/feedback emails
It is important to collect subscribers, customers, or clients’ reviews in order to build trust with your new leads. Do a survey and request feedback. Be clear about what you are asking for and why. You can include an incentive to motivate people to participate.
Early access and sales promotions emails
Give your subscribers early access to your products or services before making the offer public. This creates a sense of exclusivity and makes your subscribers feel special.
Cart abandonment emails
Send emails to people who have left items in their shopping carts. You can ask them if they have any questions or need assistance, and direct them to how they can finish making the purchase.
Send a confirmation email to your subscribers, customers, or clients after they have made a purchase or completed a specific activity. Include all the details that your client or customer needs to know.
Thank you emails
Learn to appreciate your subscribers, customers, and clients. Show that you are grateful by sending thank you emails. Let your subscribers know that you value and appreciate them.
Email marketing is a great way to build relationships with your subscribers, customers, or clients. Customer-focused engagement emails help you to show appreciation to your subscribers and build brand awareness and loyalty.
Customer/client engagement emails help you send personalized emails to your customers or clients expressing your appreciation and gratitude and offer them gifts/rewards for their support. This helps boost your engagement and conversion rates.
Set specific triggers in your email service provider (ESP) in order to automate the process and deliver the right message to the right people at the right time. Examples of triggers include completing a sign-up form, making a purchase, a specific holiday, subscriber’s birthday, achieving a certain milestone, completing a survey or review, and such.
Engagement emails help you to convert subscribers into clients or customers, build brand loyalty, re-engage inactive subscribers, and revive dormant customers or clients. It is important to nurture your relationship with your subscribers, customers, or clients to ensure the success of your business.
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