Email automation refers to the process of creating and sending emails to the right people at the right time using specific triggers. The trigger is based either on time or on action completed. You can set the emails to be sent after a certain action has been completed or after a certain amount of time has elapsed. Examples of triggers: New subscribers, cart abandonment, new products, upgrades, or promotions.
Watch the video: Email automation in email marketing
The automation process allows you to automate repetitive tasks and send relevant and personalized emails to the right people in a timely manner. Once people complete the specific actions, or when the specific set time elapses, the emails are sent automatically.
Email automation is an effective strategy to use for welcoming new email subscribers and nurturing leads into customers or clients, thereby increasing your revenue. When you automate the delivery of relevant emails to your subscribers, you can be sure that your subscribers stay connected and receive what they need when they need it.
Sending consistent valuable content helps to create brand loyalty. Use your emails to inform your subscribers about your brand, who you are, and what you offer, and encourage them to engage with you. This shows your subscribers that you value them.
In order to send automated, relevant, and personalized content, you need to collect the right information. Monitoring the activity of your audience helps you to know what they are looking for. This enables you to meet their needs. Segment your subscribers based on their unique engagement on your website, or with your products or services.
Advantages of email automation
It is efficient and saves time
Once you have set up your email automation workflow, you can be sure that when triggered, the emails will reach the right person at the right time. It is an automatic process that does not require your intervention. That means you do not have to write a new email for everyone who completes a specific action. In addition, you set the time intervals on when the emails should be sent. This helps you to deliver the right message in a timely manner and personalize your subscribers’ experience.
Helps you to welcome and nurture leads
When people first join your email list, their level of interest in your products or services is high. It is therefore important for you to take advantage of that opportunity.
Welcome your new subscribers and introduce yourself and your brand. Then, nurture them through a series of emails. Make sure you provide personalized high-quality content. As your subscribers get to know, like, and trust you, they will become receptive to your products and services.
Improves subscribers experience and retention rate
Automating your email marketing process helps you appear professional and organized. When subscribers have a good experience with you, they are likely to stay or keep coming back. In addition, scheduling your emails enables your subscribers to get regular content from you. This creates brand awareness and brand loyalty.
Reduces cost and boosts revenue
An automated process is easy to manage. You do not need a big team to manage email marketing for your business. In addition, nurturing your leads with consistent, relevant, and personalized content helps to convert leads into customers or clients. This increases revenue for your business. It also helps you scale your email marketing strategy without incurring additional costs.
Helps you understand your subscribers and build relationships
Monitoring the activities of the subscribers helps you to know what actions they take. This informs you on what they are interested in. In addition, encouraging engagement with your subscribers helps to build strong relationships and brand loyalty.
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